Half the time, a business decision is made or broken on a hunch or a feeling. Stand out in attendees’ memory by bringing the fun! Gamifying your trade show exhibit will give visitors a feeling they can’t forget. It’s even proven that interactive trade show games help visitors retain information about your brand and service.Īt the end of the day, people always remember how they felt even more than they’ll remember what was said or done. Every extra second attendees linger is more time to deliver your message and capture their contact information. While many companies give away branded totes, t-shirts, and keychains at their booths, gamification is what draws crowds and gets them to hang around for longer.
“81% of trade show attendees have the authority to make company purchasing decisions.” - Center for Exhibition Industry Research Games are one of the best ways to ensure your booth stands out from the competition, resulting in additional foot traffic, brand awareness, and leads. However, there’s plenty of room for fun and games. Ninety-two percent of attendees say the primary reason for attending trade shows is to check out the featured products.
